Pinterest hopes that access to this type of real-time data will help brands improve content for users, and if users are more likely to find something they want to buy, the platform will be increasingly lucrative for advertisers. Currently in beta, the tool will roll out in coming weeks and is available to all users year-round. It also shows trending search terms for various topics, just like how Google will suggest specific search keywords. All while lowering stress and elevating different areas of their lives, from pet care to scrunchies.The visual search engine is introducing Pinterest Trends, a new tool that gives public information on top US search terms within the past 12 months and information on when top terms peak. They’re staying home to work, entertain or be entertained, and then heading outdoors to be reacquainted with nature, look for adventure, and travel responsibly. These insights tell us that more than ever, people are thinking and acting globally and sustainably.
Wondering what’s with re-wilding, dog halos, Granny pods, agritourism and rockhounding? Read on to see what will be big in 2020! This year, we organized the trends into ten themes that show broader cultural shifts and changes in consumer behavior. The Pinterest 100 is our annual report showing what’s next, with ideas across categories including food, home, style, beauty, health, travel and family. Multiply that behavior by the more than 320 million people using Pinterest all over the world, and you get unique insight into emerging trends. And every time someone searches on Pinterest, they’re thinking about what they want to try next. It’s where they get inspiration, dream about new possibilities and plan for what matters most.
When Pinners are looking for new ideas, they come to Pinterest first. Peek into the future with the top Pinterest trends for 2020.
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